We’ve been keeping a little secret—and now we can finally shout it from the rooftops: La Petite Crème is officially on the shelves at Whole Foods Market!
This milestone has been years in the making, and if we’re being honest, it still feels a bit surreal. What started as a homemade solution on our kitchen stove has grown into a nationally loved brand—and now you can grab your favorite French diapering products during your weekly grocery run.
Curious how this magical moment came to be? We’ve got all the juicy (and very real) behind-the-scenes details right here. Let’s dive in!
1. La Petite Crème is going to be in Whole Foods! How did this amazing partnership happen?
Our partnership with Whole Foods Market began with a serendipitous discovery.
A frustrated mom, whose son was struggling with eczema, had tried just about everything on the market. A relative suggested she give La Petite Crème a try - not as an eczema treatment (because we’re not that), but just to help with the discomfort.
Like many parents before her, she noticed drastic improvement within days and couldn’t believe it. As it turns out, she also happened to be a Whole Foods Market buyer. Talk about being in the right place at the right time!
2. Whole Foods Market and La Petite Crème sound like a match made in organic heaven—what makes this partnership so perfect?
This marks our very first in-store presence, and we couldn’t have hoped for a better partner to take that leap with.
Whole Foods Market stands for quality and accessibility - values that align perfectly with those of La Petite Crème’s founders, Cécile and Fanny. It’s no surprise that many of our customers are also Whole Foods shoppers.
Now, they’ll be able to pick up their favorite French diapering lotion and balm while doing their regular grocery run. It’s the ultimate parenting win-win.
3. Getting into Whole Foods Market isn’t easy—what was the process like?
Most products never make it to Whole Foods Market shelves because brands can’t back up their claims with the proper documentation or meet Whole Foods’ rigorous standards. At La Petite Crème, we take compliance and quality control seriously, so we were able to pass their quality screening faster than most.
We were also challenged to demonstrate our readiness for a national launch (most small brands start locally).
Fortunately, after 10 years of production experience and a four-year expansion plan already in motion, we were fully prepared. Today, La Petite Crème is in over 200 stores across the country!
4. Which La Petite Crème products can we grab at Whole Foods Market, and why are they must-haves?
There’s something for every family. Our 4 oz diaper balm is perfect for nourishing and restoring sensitive skin, naturally.
And of course, our best-selling French diapering lotion—with its iconic yellow pump—is now on the shelves.
Bonus: it comes with a cute bottle necktie that gives shoppers a quick glimpse into how the product works and why it’s so beloved.
5. Will La Petite Crème be in every Whole Foods Market, or just select locations?
As of today, you can find La Petite Crème in the baby aisle of over 220 Whole Foods stores - from Hawaii to New York - with more being added every week.
Can’t find us at your local store? Ask the aisle manager to check their product catalog for La Petite Crème and request a restock!
6. Let’s talk BIG PICTURE—what does this Whole Foods Market launch mean for La Petite Crème’s future?
This is just the beginning of a bigger retail journey for our baby line. With distribution now in place, we’re ready to expand into even more stores across the U.S. and beyond.
As we celebrate our 10-year anniversary, this moment feels like the start of an exciting new chapter - one where more families than ever can discover the gentle, effective care La Petite Crème provides.
And yes, there may be even more products joining the family soon. Stay tuned!
7. How did it feel the first time you saw La Petite Crème on a Whole Foods Market shelf?
It was surreal. To think we started this brand by mixing ingredients on our kitchen stove - and now, a decade later, we’re on the shelves of our local Whole Foods!
As immigrants, we grew up hearing about the American Dream. Experiencing it firsthand is humbling and beyond exciting. Seeing our products next to so many respected names makes us proud - and reminds us how far we've come.
We’re taking a moment to enjoy the view before climbing toward the next milestone.
8. What’s next for La Petite Crème? Is this just the beginning of something even bigger?
Absolutely! Big dreams require big missions - and big missions need a strong community. We’re always looking to grow our team and investor base with like-minded, passionate partners (especially our customers!).
We’ve reached a major milestone, but we’re still climbing. If you believe in what we’re building and want to join the journey, get in touch!
9. How can your amazing community help celebrate this milestone?
We wouldn’t be here without your incredible support - thank you from the bottom of our hearts!
Now that we’re in store, we need to prove we belong there. Here’s how you can help:
Purchase:
Buy La Petite Crème at your local Whole Foods (check our store locator) - strong early sales help keep us on the shelves.
Share some content:
Snap a photo or take a quick video in the store with our products 💛
Post it to your social media and tag us + Whole Foods Market
Or email it to us at customerservice@lapetitecreme.com
Get us in store:
Don’t see our products? Chat with the store manager and ask them to carry La Petite Crème from their product catalog.
Spread the word:
American babies don’t need to suffer from diaper rash anymore—La Petite Crème is here to help!